A fresh visual identity, the same unwavering dedication

Corporate
News
The rebrand of Banca Zarattini & Co, innovation and fresh corporate identity.

To tackle the current challenges and approach the future with optimism, Banca Zarattini & Co. refreshes itself with an important rebranding.

"For us, this moment is critical. The fresh visual identity is a strategic asset for our positioning, serving as an extra element to portray an image of a reality prepared to bravely tackle the challenges of the future."

A natural evolution

Rebranding is a natural progression in our growth journey. Founded in Lugano in 1991 as a trust company and converted into a bank in 2005, our institution has consistently shown the capability to adjust and succeed in an ever-changing financial environment. Today, Banca Zarattini & Co. has become a benchmark in the Swiss banking sector, boasting a team of over 90 highly qualified professionals.

New logo: tradition and innovation

Our latest logo encapsulates this transition perfectly. Through a mix of tradition and modernity, it signifies our pledge to stay ahead in the financial field, while holding firm to the values that have always set us apart. The sleek and modern design mirrors our forward-looking vision, while the fresh colour scheme recalls our history and trustworthiness.

The Gordian knot of an international boutique bank

It showcases our distinctive ability to think outside the box to accomplish predetermined objectives in innovative ways.

In 333 BC. Alexander the Great succeeded in untying the Gordian knot with a fresh approach, unlike the futile attempts that came before. Similarly, Mario Zarattini has created a one-of-a-kind risk management and profit generation model.

His philosophy, upheld even beyond his demise, thrives within his colleagues, leading to the establishment of a bank that seeks to cater to the particular requirements of its clientele, with an optimistic and proficient approach.

Our enduring values

Despite the name change, our core values remain unchanged. Expertise, entrepreneurial spirit, and meaningful relationships remain the cornerstones on which we establish our success and that of our clients. We strongly believe that these principles are crucial for navigating the intricate financial landscape of today.

Our areas of excellence

Banca Zarattini & Co. remains focused on four main areas:

  1. Private Banking: Our tailored solutions for asset management are designed to meet the individual needs of every client.
  2. Asset Management Our expert team actively manages diversified portfolios, with the aim of maximising returns and minimising risks.
  3. Fixed Income Desk: Access our extensive selection of fixed income products, prioritising quality and stability.
  4. Trade Finance: We assist enterprises in their international trade activities, delivering innovative financial solutions.

Looking towards the future

Our rebranding is much more than just a change of identity. It is a declaration of intent, a renewed dedication to excellence and innovation in the banking industry. While we eagerly anticipate the future, we stay loyal to the principles that have established us as a trustworthy partner for our clients throughout the years.